We are delighted to announce that Superdrug and Johnson & Johnson Limited are partnering together to raise money for Operation Smile. From 11th September to 08th October, for every LISTERINE® product sold at Superdrug stores across UK, Superdrug and Johnson & Johnson Limited will make a combined donation of 10p to Operation Smile*. Operation Smile are the global partner of both Johnson & Johnson and Superdrug’s parent company A.S.Watson.
The campaign will support our work providing safe surgery for children born with a cleft condition around the world. Children like Naiara from the Dominican Republic, who was born prematurely at 7 months with a cleft lip. She had difficulties with feeding and an irregular heartbeat. Weighing just 1.8kg/4lbs, her condition meant she failed to thrive and her mother was extremely worried about her. Their nearest hospital in Santo Domingo told her surgery could repair Naiara’s cleft lip but they couldn’t afford the cost.
Back home, Nieves was told by a friend about Operation Smile and the free surgeries they provide for children like Naiara. She visited the cleft care centre and was given feeding counseling and advice on how to care for her baby. Local staff kept in touch with Nieves and informed her of the next medical mission in a few months’ time.
Thanks to this support from Operation Smile, Naiara began to gain weight and her health improved so that when the mission came around, she was able to receive a simple corrective surgery from Operation Smile – the same operation provided at 3 months to babies in the UK. Nieves, and her husband Marino remember thinking that the day of Naiara’s surgery seemed like the longest and most emotional of their lives. Both were so happy to hold Naiara with her new smile after the surgery was complete.
Through our worldwide network of medical volunteers, including many from the UK, Operation Smile provides free, safe and effective surgery for thousands of children across the world each year, changing the trajectory of their futures and providing them with opportunities in life that living with an unrepaired cleft would limit.
Cleft is the world’s fourth most common birth defect and our own NHS medical professionals volunteer their time and expertise for these children who deserve the same chance in life, wherever they are. Annemieke is an NHS paediatric intensivist and a member of the Operation Smile UK medical subcommittee. She has volunteered for many medical missions, travelling to Cambodia, Kenya, Ethiopia, Namibia, South Africa, Jordan, China, Honduras, Paraguay, Malawi, Vietnam and Madagascar.
“Working in hospitals with extremely limited resources (no basic medications, electricity, fresh water) has reinforced how fortunate I am to have a safe home, access to medical care, clean water and food. I have never needed to question these things as a child, adult or as a medical professional working in the UK.”
By supporting Operation Smile, Superdrug and Johnson & Johnson & Johnson Limited will help more children like Naiara receive with the surgery they otherwise have no access to.